Here is a food claim may shock you.
Farmers markets offer food that is three times better for you than supermarkets.
A study published in September 2007 by the Organic Center discovered this startling fact after looking into our modern food system. They had a theory that food has changed since the 1950s, before the industrial food revolution. To test this they gathered seeds from the 1950s and today, grew them to harvest, and compared their nutrient values.
In nearly every category our modern food was lacking. The study gets complicated and covers many areas, so an easy way to sum it up is this. Industrial food producers grow crops for quantity. They want to grow more every year and have increased their production by incredible amounts (400x!). The unfortunate consequence of this massive growth is their food quality has dropped.
The quality vs quantity difference is on average 3x.
It’s a seminal piece of work, or has the potential to be. It could explain our obesity epidemic since we are eating three times more food than we used to. It could explain why so many people dislike healthy food in favor of fast food. It could even explain why healthy food cost more.
Imagine our obesity epidemic if we all ate 1/3 less.
Imagine how different vegetables would taste if they are three times as rich.
Imagine if you had to purchase 1/3 less food. Most folks say that healthy food costs twice as much. Do the math and if you’re buying 1/3 less and spending twice as much it is still cheaper.
Combine these three and you have the perfect solution. A diet that is cheap, tasty, and healthy. If this is true it also supports local economies, small business, and drastically reduces our environmental waste.
Here is the kicker. In America we do not subsidize fruits and vegetables, but we do subsidize fast food. Imagine how this whole equation could change if we made fast food more expensive and fruits and vegetables cheaper.
This is the case for local food.
Try It Out
No more imagining. Test this study out in real life. Find the quality food. See if it fills you up, gives you energy, and saves you money. It has for me and hundreds of my friends.
Here are a few recommendations to help you find quality food:
Fruits/Vegetables – farmers markets. They offer items that are picked at their peak. Grown in ideal conditions. Sold at their freshest. Every other place, including supermarkets, offer declining levels of quality.
Grains/Beans/Nuts – only buy from the bulk sections at Whole Foods and other health food stores. Sometimes also sold at farmers markets.
Meat/Seafood/Dairy – sold at farmers markets and Whole Foods (health stores). The key is to buy items that are raised cleanly and sold fresh.